about us
Established in 2016 originally as Gerardo's Italian Kitchen, we are now Gerardo's Pizzeria, but still carry the same beliefs and family atmosphere. Our culinary focus is pizza and pasta, two staples that Gerardo and his son, Gerardo Jr., have learned how to make fresh from apprenticeships in Italy.
Our philosophy is simple: We keep no secrets in the kitchen and let the food speak for itself. We source ingredients from responsible producers and do our best to keep learning and changing with the seasons.
Our wood-burning pizza oven is the center piece. We cook with traditional recipes and modern recipes, always having our mind for the sustainable future of food. We make fresh pasta, bread, and pizza dough daily.
Payson 2000
Our restaurant journey started back in December of 2000, when Gerardo and Maria opened Cucina Paradiso in Payson, Arizona. This was home for Gerardo Jr. and Natalie, growing up in the restaurant business and learning hands on at early ages.
Payson 2018
After 18 years, our family decided to make the move to the heart of the Red Rocks and start another restaurant adventure in Sedona. Closing the restaurant in Payson with the name Gerardo's Firewood Cafe, we still bring the same passion to the kitchen that carried us for 18 years and are happy to continue the journey here.